Paperback : $88.26
Testimonials
"The ultimate typographic tool: a concise, beautiful book that pulls together everything you need to produce great typography."
--Frank Romano, RIT School of Print Media
"Clear and elegant...There's no better or more useful introduction to the whole craft of typography."
--Roger Black, Danilo Black, Inc.
"All you've always wanted to know about type and typography but never dared to ask. Jim Felici brings together a vast amount of knowledge in this book. Must-have!"
--Erik Spiekermann, author, Stop Stealing Sheep (and Find Out How Type Works)
This book is about how type should look and how to make it look that way; in other words, how to set type like a professional. It releases the craft knowledge that used to reside almost exclusively in the heads of people working in type shops. The shops are gone, the technologies have changed, but the goal remains the same. This book explains in very practical terms how to use today's computerized tools to achieve that secret of good design: well-set type.
Beautifully designed and richly illustrated, The Complete Manual of Typography is an essential reference for anyone who works with type. Designers, print production professionals, and corporate communications managers can go straight to the index to find focused answers to specific questions, while educators and students can read it as a textbook from cover to cover. You'll find:
Testimonials
"The ultimate typographic tool: a concise, beautiful book that pulls together everything you need to produce great typography."
--Frank Romano, RIT School of Print Media
"Clear and elegant...There's no better or more useful introduction to the whole craft of typography."
--Roger Black, Danilo Black, Inc.
"All you've always wanted to know about type and typography but never dared to ask. Jim Felici brings together a vast amount of knowledge in this book. Must-have!"
--Erik Spiekermann, author, Stop Stealing Sheep (and Find Out How Type Works)
This book is about how type should look and how to make it look that way; in other words, how to set type like a professional. It releases the craft knowledge that used to reside almost exclusively in the heads of people working in type shops. The shops are gone, the technologies have changed, but the goal remains the same. This book explains in very practical terms how to use today's computerized tools to achieve that secret of good design: well-set type.
Beautifully designed and richly illustrated, The Complete Manual of Typography is an essential reference for anyone who works with type. Designers, print production professionals, and corporate communications managers can go straight to the index to find focused answers to specific questions, while educators and students can read it as a textbook from cover to cover. You'll find:
Foreword.
Introduction.
I. TYPOGRAPHIC BASICS.
1. The State of the Art and How We Got Here.II. HOW TO SET TYPE.
9. Measure, Point Size, and Leading.With traditional type shops gone the way of the typewriter, the knowledge base that resided there is fast disappearing as well. It's not surprising, then, that when James Felici began writing a type column for Adobe's Web site, he was asked repeatedly to recommend a book that could answer these questions. But nothing fit the bill. Design books, yes, but no broad historical and practical reference about typesetting. This, is that book. Presented in a beautifully illustrated design format, The Big Type Book is the ultimate typesetting reference for publishing pros and educators. Part One of the book, Typographic Basics, moves from the first typesetting and printing systems all the way to the digital age. Included are chapters on the history and evolution of type, typefaces and fonts, setting type on personal computers, and more. Part Two, How to Set Type, gets down to the nitty-gritty with step-by-step instructions in all aspects of typesetting--from setting line length, point size, and letting, to kerning and tracking, nonstandard type treatments, and more. Beginners will want to read The Big Type Book from cover to cover, while more experienced type pros can go straight to the index to find focused answers to specific questions. For anyone who deals with type-publishing professionals, educators, students, and more--The Big Type Book provides historical perspective, practical guidance, and focused solutions.
James Felici has worked in the publishing industry-in both editorial and production-for over 30 years. A veteran journalist and former managing editor of Publish magazine, he has set type by hand as well as on systems from IBM, Linotype, Compugraphic, CCI, and Magna. His other books include The Desktop Style Guide (Bantam/ITC), How to Get Great Type Out of Your Computer (North Light), and contributions to The Macintosh Bible (Peachpit Press). He writes for numerous publications including PC World,Macworld, and The Seybold Report, and is a featured speaker at Seybold Seminars, Macworld Expo, and other events worldwide.
 |
Ask a Question About this Product More... |
|
