Table of Contents

Chapter One
High-Conflict People and Blamespeak

Chapter Two
Writing a BIFF Response

Chapter Three
Avoid Admonishments, Advice and Apologies

Chapter Four
BIFFs for Friends and Family (and Ex’s)

Chapter Five
Neighbors

Chapter Six
In the Workplace

Chapter Seven
Business and Professions

Chapter Eight
Organizations and Governments

Chapter Nine
Politicians

Chapter Ten
Coaching for BIFF Responses

Chapter Eleven
You Decide...

References
About the Author

Promotional Information

Author, Bill Eddy, has many (up to 50) speaking engagement/year, in which he promotes/sells books back-of-room at each event. Some are international or national conferences and others are organizations who invite him to speak at all or half-day trainings or as keynote or workshop speaker at conferences.

We are releasing 5 Bill Eddy titles for Fall 2014, with each book expected to cross-promote. All 5 titles focus on conflict in the workplace instead of Bill's previous titles that focused on family law/divorce.

Bill does radio and print interviews as requested.

He teaches a course at Pepperdine University once/year.

$500 marketing/publicity budget

National radio interviews

Advertising in National and international publications: Association of Family & Conciliation Courts newsletter; Academy of Professional Family Mediators newsletter; Society for Human Resource Management; others.

Promotion targeting business publications

Published to coincide with: It's All Your Fault at Work!; So What's Your Proposal?; New Ways for Work: Workbook; New Ways for Work: Coaching Manual.

Promotion on authors websites: www.highconflictinstitute.com, www.biff.com (not "live" yet) and www.newways4families.com.

Promotion on publisher websites: www.highconflictinstitutepress.com, www.unhookedbooks.com.

Social media campaigns on authors outlets and publisher's outlets, i.e. Facebook, Twitter, blog, Pinterest.

Two years ago, over 1100 sites linked to Bill's blog and/or website. I'm not sure what those numbers are now, but they're likely the same or increased.
— Publicity and promotion in conjunction with author's speaking engagements (see listing below):

January
1/16 -- Handling High Conflict Personalities with the CARS Method Radio Interview of Bill Eddy by Doug Noll
(book tie-in: It's All Your Fault!; BIFF),
Contact: www.WSradio.com at 7:00pm Pacific Time Zone

February
2/12 -- New Ways for Families: National Judicial Institute - Family Law Seminar, Quebec City, Quebec, Canada
(no book tie-in)

2/20 -- 7 Tips for Managing High Conflict People, North County Bar Association, Vista, CA
(book tie-in: BIFF; High Conflict People in Legal Disputes; It's All Your Fault!; New Ways for Families entire series).
Contact: www.NorthCountyBar.org

2/25 -- Law and Ethics Update, Kaiser Permanente Psychosocial Clinicians, San Diego, CA
(book tie-in: It's All Your Fault!; BIFF; It's All Your Fault at Work!; New Ways for Work Coaching Manual; New Ways for Work Workbook).
Contact: Linda.S.Thornton@kp.org

2/27 - 28 (PST) New Ways for Families "Day Two" Training, Family Law Pathways Network, Alice Springs, NT, Australia - by Skype
(book tie-in: New Ways for Families Professional Guidebook; New Ways for Families Parent Workbook; BIFF).
Contact: michelle@newways4families.com

March
3/1 -- Managing High Conflict People. Law School for Social Workers Annual CEU Event, Portland, OR
(book tie-in: High Conflict People in Legal Disputes; BIFF; New Ways for Families entire series)
Contact: www.naylaw.com

3/14 -- Transformation of High Conflict Disputes Through Mediation, 2014 Orange County Mediation Conference, University of California, Irvine, CA
(book tie-in: High Conflict People in Legal Disputes; BIFF; New Ways for Families Pre-Mediation Workbook; New Ways for Families Pre-Mediation Coaching Manual).
Contact: www.ocmediationconference.org

3/28 -- Managing High Conflict Personalities - in Separation and Divorce, Louisiana Chapter - Association of Family and Conciliation Courts, New Orleans, LA
(book tie-in: High Conflict People in Legal Disputes; BIFF; New Ways for Families entire listing).
Contact: www.afccla.org

April: “Managing High Conflict People” for Healthcare Workers in Maryland; Family Professionals in Calgary, Canada; Family law Judges in Ohio

AFCC Conference (Presenting New Ways for Mediation method in 90-minute workshop) in Toronto in June

Pepperdine University School of Law “Psychology of Conflict” course (Malibu, near Los Angeles) in October

Association of Professional Family Mediators Conference presenting New Ways for Mediation in October in San Diego

2 weeks in September in Australia: National Mediation Conference – keynote speaker and workshop trainer; Monash University School of Law course: “Managing High Conflict People in Legal Disputes”; and other groups.

Anchorage, Alaska: “New Ways for Mediation of High Conflict Disputes” to lawyers and mediators there sponsored by a law firm.

About the Author

Bill Eddy is a lawyer, therapist, mediator, and the co-founder and Chief Innovation Officer of the High Conflict Institute in San Diego, California. He was The Senior Family Mediator at the National Conflict Resolution Center for 15 years, a Certified Family Law Specialist lawyer representing clients in family court for 15 years, and a Licensed Clinical Social Worker therapist with twelve years of experience. He serves on the faculty of the Straus Institute for Dispute Resolution at the Pepperdine University School of Law in California and is a Conjoint Associate Professor with the University of Newcastle Law School in Australia. He has been a speaker and trainer in over 30 U.S. states and 10 countries, in which he's taught his BIFF Response and EAR Statement techniques for communicating in writing and in-person to hundreds of thousands. In addition to writing more than twenty books, his articles on PsychologyToday.com have more than 5 million views.

Reviews

"I used Bill Eddy to deal with a very difficult personnel situation. I implemented his advice. Instead of pursuing endless, frustrating conflict and confrontation, I adopted an entirely different approach, with excellent results. Bill gave me a pathway when I thought all roads were blocked." -- Dan Solin, author of the Smartest series of books