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It is widely recognized that social movements may spread - or 'diffuse' - from one site to another. Such diffusion, however, is a complex and multidimensional process that involves different actors, networks, and mechanisms. This complexity has spawned a large body of literature on different aspects of the diffusion process, yet a comprehensive framework remains an elusive target. This book is a response to that need, and its framework focuses on three basic analytical questions. First, what is being diffused? Second, how does diffusion occur? Finally, what is the impact of diffusion on organizational development and shifts in the scale of contentious politics? This volume suggests that diffusion is not a simple matter of political contagion or imitation; rather, it is a creative and strategic process marked by political learning, adaptation, and innovation.
It is widely recognized that social movements may spread - or 'diffuse' - from one site to another. Such diffusion, however, is a complex and multidimensional process that involves different actors, networks, and mechanisms. This complexity has spawned a large body of literature on different aspects of the diffusion process, yet a comprehensive framework remains an elusive target. This book is a response to that need, and its framework focuses on three basic analytical questions. First, what is being diffused? Second, how does diffusion occur? Finally, what is the impact of diffusion on organizational development and shifts in the scale of contentious politics? This volume suggests that diffusion is not a simple matter of political contagion or imitation; rather, it is a creative and strategic process marked by political learning, adaptation, and innovation.
1. Introduction: dynamics of diffusion in social movements Rebecca Kolins Givan, Sarah A. Soule and Kenneth M. Roberts; Part I. Diffusion and the Framing of Contentious Politics: 2. Transnational networks and institutions: how diffusion shaped the politicization of sexual harassment in Europe Conny Roggeband; 3. Temporality and frame diffusion: the case of the creationist/intelligent design and evolutionist movements from 1925–2005 James E. Stobaugh and David A. Snow; 4. Framing labor's new human rights movement Lance Compa; 5. Framing the GMO: epistemic brokers, authoritative knowledge and diffusion of opposition to biotechnology Ronald J. Herring; Part II. Mechanisms of Diffusion: 6. Dialogue matters: beyond the transmission model of transnational diffusion between social movements Sean Chabot; 7. The diffusion of different types of internet activism: suggestive patterns in website adoption of innovations Jennifer Earl and Katrina Kimport; 8. Transnational networks, diffusion dynamics, and electoral change in the postcommunist world Valerie Bunce and Sharon Wolchik; 9. Diffusing the rumor bomb 'John Kerry is French' i.e., haughty, foppish, elitist, socialist, cowardly and gay Jayson Harsin; Part III. Diffusion, Scale Shift, and Organizational Change: 10. From protest to organization: the impact of the 1960 sit-ins on movement organizations in the American South Michael Biggs and Kenneth T. Andrews; 11. Dynamics of diffusion: mechanisms, institutions, and scale shift Sidney Tarrow.
This book explores how social movements spread, or 'diffuse', from one site to another.
Rebecca Kolins Givan is Assistant Professor at Cornell University's School of Industrial and Labor Relations. She received her Ph.D. from Northwestern University and has previously held positions at Cardiff Business School and the London School of Economics. She has published in the areas of healthcare work, trade unions, and comparative industrial relations. Sarah A. Soule is the Morgridge Professor of Organizational Behavior at the Stanford Graduate School of Business. She received her Ph.D. from Cornell University and has previously taught at the University of Arizona and Cornell University. She is the author of Contention and Corporate Social Responsibility and a co-author (with David Snow) of A Primer on Social Movements. She has published papers on social movements, organizations, and political change in the United States. Kenneth M. Roberts is Professor of Government and the Robert S. Harrison Director of the Institute for the Social Sciences at Cornell University. He received his Ph.D. from Stanford University and has previously taught at the University of New Mexico. He is the author of Deepening Democracy? The Modern Left and Social Movements in Chile and Peru, along with other writings on populism, party systems, and political change in Latin America.
“Finally! Coherence about diffusion. This excellent collection
brings intellectual focus to important but previously disparate
debates about the spread of social movements across time, borders,
and cultures. Highlighting three critical theoretical questions,
the contributions deftly interweave analysis of the activists
promoting diverse movements, the strategies they deploy, and the
contexts in which these efforts succeed or fail.”
—Clifford Bob, Duquesne University
“The authors introduce useful distinctions that give us insight
into the different aspects of movements that can diffuse – tactics,
interpretive frames, and other features – and the mechanisms
involved in spreading movements. The case studies highlight these
theoretical distinctions and ground them in concrete examples.”
—William Gamson, Boston College
“Diffusion is one of the central processes implicated in the origin
and spread of social movements. It is therefore not surprising that
social movement scholars have devoted considerable attention to the
topic. But until now, that work has remained scattered and marked
by considerable conceptual confusion. This first-rate collection
should help the situation and prove a boon to those interested in
the topic. The clarifying introduction by the editors is worth the
price of admission all by itself.”
—Doug McAdam, Stanford University
“For at least two decades now, social scientists have been avoiding
full engagement with diffusion, and as a result, have been missing
a critical key to understanding collective political behavior. The
Diffusion of Social Movements guides us forward by squarely
addressing obstacles that prevented scholars from embracing
diffusion, by making sense of a scattered literature, and by
showing how diffusion can be a powerful theoretical tool in
understanding the trajectories of local and global protest
movements.”
—Daniel J. Myers, University of Notre Dame
“Ranging widely over different movements in different societal
contexts, this sterling set of essays takes the study of the
diffusion of social movements in important new directions. Not only
do the essays describe how frames and practices diffuse to other
movements, but they also show how they scale vertically to
different actors and levels in a society. Moreover, the very well
written and fascinating essays analyze mechanisms that explain the
patterns of diffusion that are found.”
—Mayer Zald, University of Michigan
"Well-written and covering a wide range of movements, certain
chapters lend themselves well to the classroom. The volume as a
whole provides a much-needed theoretical overview of diffusion
theories and processes. It also moves the current state of the
literature forward by linking the origins, process, and effects of
diffusion to institutional and cultural factors. It provides a
cohesive and coherent framework for understanding, conducting, and
assessing diffusion research. As such, it is a most welcome
contribution to a thriving yet sometimes scattered field."
—Hana E. Brown, Wake Forest University, Mobilization
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