It is an enduring theme of humanity that people are concerned about what others think of them. The notion of face has thus become firmly established as a means of explaining various social phenomena in a range of fields within the social sciences, including anthropology, pragmatics, sociolinguistics, and psychology. Yet face has also become increasingly entrenched in the literature as a kind of pre-existing sociocultural construct. This book offers an alternative in focusing on the ways in which face is both constituted in and constitutive of social interaction, and its relationship to self, identity and broader sociocultural expectations. There are three main themes explored in this volume. Part I, 'Face in interaction', encompasses contributions that deal with face as it emerges in interaction in various institutional and non-institutional settings. In Part II, the relationship between self, identity and face is investigated in the context of interpersonal communication. The final part considers various approaches to establishing links between individual interactions (the so-called micro) and broader sociocultural expectations or 'norms' that interactants bring into interactions (the so-called macro).
It is an enduring theme of humanity that people are concerned about what others think of them. The notion of face has thus become firmly established as a means of explaining various social phenomena in a range of fields within the social sciences, including anthropology, pragmatics, sociolinguistics, and psychology. Yet face has also become increasingly entrenched in the literature as a kind of pre-existing sociocultural construct. This book offers an alternative in focusing on the ways in which face is both constituted in and constitutive of social interaction, and its relationship to self, identity and broader sociocultural expectations. There are three main themes explored in this volume. Part I, 'Face in interaction', encompasses contributions that deal with face as it emerges in interaction in various institutional and non-institutional settings. In Part II, the relationship between self, identity and face is investigated in the context of interpersonal communication. The final part considers various approaches to establishing links between individual interactions (the so-called micro) and broader sociocultural expectations or 'norms' that interactants bring into interactions (the so-called macro).
1. Face and interaction (Michael Haugh) Part I: Face in interaction 2. Face as emergent in interpersonal communication: An alternative to Goffman (Robert B. Arundale, University of Alaska) 3. How to get rid of a telemarking agent? Facework strategies in an intercultural service call (Rosina Marquez-Reiter, University of Surrey) 4. Analysing Japanese 'face-in-interaction': insights from intercultural business meetings (Michael Haugh and Yasuhisa Watanabe, Queensland University of Technology) 5. That's a mythA": Linguistic avoidance as face-saving strategy in broadcast interviews (Eric Anchimbe, University of Bayreuth) 6. Two Sides of the same coin: How the notion of 'face' is encoded in Persian communication (Sofia A. Koutlaki ) Part II: Face, identity and self 7. Face, identity and interactional goals (Helen Spencer-Oatey, University of Warwick) 8. Evoking face in self and other presentation in Turkish (A ukriye Ruhi, Middle East Technical University, Turkey) 9. Face and self in Chinese communication (Gao Ge, San Jose State University) 10. Face, politeness and interpersonal variables: implications for language production and comprehension (Thomas Holtgraves, Ball State University) 11. In the face of the other: Between Goffman and Levinas (Alexander Kozin, Freie Universitat Berlin) Part III: Face, norms and society 12. Facework collision in intercultural communication (Stella Ting-Toomey, California State University at Fullerton) 13. Face in the holistic and relativistic society (Tae-Seop Lim, University of Wisconsin-Milwaukee) 14. Finding face between gemeinschaft and gesellschaft: Greek perceptions of the in-group (Marina Terkourafi, University of Illinois) 15. Significance of 'face' and politeness in social interaction as revealed through Thai 'face' idioms (Margaret Ukosakul, Payap University, Thailand) 16. Facing the future: some reflections (Francesca Bargiela-Chiappini)
Francesca Bargiela-Chiappini is a member of the editorial board of the Journal of Politeness Research and has published articles on face and politeness and politeness in the workplace. Michael Haugh is a lecturer in the School of Languages and Linguistics at Griffith University. He has published work on the emic notion of 'face' in Japanese and the relationship between 'face' and 'politeness' in the Journal of Pragmatics, Multilingua, and Intercultural Pragmatics as well in Asian Business Discourse(s).
'Bargiela-Chiappini and Haugh do the field a valuable service by
putting together a diverse collection of papers that, while built
upon these foundational authors, represent current trends and
developments in research on face in social interaction.'
Journal of Sociolinguistics, 2013
'The collection is inspirational and innovative in several
senses.'
Language in Society 41, 2012
'...the book is a trendsetting publication on the study of
politeness and face.'
Jun Ohashi, Asia Institute, The University of Melbourne, Australian
Review of Applied Linguistics, issue 34, 2 (2011)
'A number of features worthy of note in this volume are as follows.
First, it is of methodological significance. Second, the most
salient feature of the volume is its endeavor in new perspectives
or new orientations to face and facework. Third, the volume
manifests different discourse systems by putting emphasis on the
culture-specifity of face. Fourth, it is dynamic in that it keeps
abreast of the developments in the field and challenges the
traditional through influential theories of face by Goffman and
Brown and Levinson by advocating social constructionism,
ethnomethodology and communication studies of face. Finally, this
volume's multi-disciplinary characteristics are remarkable. ...the
volume as an important original intellectual inquiry is a big step
forward in studies of face(work) and will surely inspire further
advances in this field.'
Zhao Ming, China University of Mining & Technology, Discourse and
Communication 5 (3), 2011
'This is a well-conceptualized edited volume that consists of
insightful theoretical and empirical contributions on face,
facework, and politeness approached from various interdisciplinary
perspectives and methodological frameworks. The rigorous analysis
of face and broad scope of this volume will make it an essential
tool for researchers, teachers, and students of pragmatics and
discourse analysis, sociolinguistics, sociology, and intercultural
communication.'
César Félix-Brasdefer, Associate Professor, Research Fellow,
Institute for Advanced Study, Indiana University
'A fascinating collection of research that contests not only the
construct of “face”, but also the nature of human interaction. With
excellent theoretical discussion and empirical studies, this volume
offers insightful analysis and is original in terms of conception
and methodology: a great resource for using the notion of “face” to
study social interaction, cross-cultural and intercultural
communication.'
Yuling Pan, U.S. Census Bureau
'The volume adopts interdisciplinary approaches to the
understanding of the notion of face at three interdependent levels
- the individual, interactional and socio-cultural, and thus
establishes links between individual interactions (the micro) and
broader socio-cultural expectations (the macro). As a result, it
provides us with a wealth of studies on 'face', showing that the
insights yielded from multi-dimensions cannot be captured by any
single theoretical perspective.'
Jing Chen, Zhejiang University, Discourse Studies 2010 12(5)
'This excellent volume, as its title exemplifies, represents a
small but growing trend in which the study of face and facework is
making a bid for genuine independence.
The book contains 16 contributions, 14 from an impressively
multicultural collection of scholars bracketed by one each from the
two editors. These vary in quality, in a range from good to
extremely good. This overall high standard is one reason why this
is such a valuable volume and, I predict, will become close to
indispensable for scholars of interpersonal communication. Another
is the above-discussed topical shift in focus towards face which it
represents. A third is the exciting variety of methodologies,
approaches and datasets which are to be found within it.'
Jim O'Driscoll, University of Huddersfield, Journal of Politeness
Research 7 (2011)
'Overall, the book has lived up to its expectations and is highly
recommended. … there seems to be a potential for ‘face studies’ to
emerge as a separate specialisation and this book may well be one
of the trendsetters in this direction.'
Journal of Intercultural Studies, 33 (4), 2012
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