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Chapter 1. Introduction
Chapter 2. The firm and its goals
Chapter 3A. Supply and demand
Appendix 3. The mathematics of supply and demand
Chapter 4. Demand elasticity
Appendix 4. Applications of supply and demand
Chapter 5. Demand estimation and forecasting
Chapter 6. The theory and estimation of production
Appendix 6A. The production of services
Appendix 6B. The multiple-input case
Appendix 6C. Expressing the production function with the use
of calculus
Chapter 7. The theory and estimation of cost
Appendix 7A. A mathematical restatement of the short-run cost
function
Appendix 7B. The estimation of cost
Chapter 8. Pricing and output decisions: perfect competition
and monopoly
Appendix 8A. The use of calculus in pricing and output
decisions
Appendix 8B. Break-even analysis (volume-cost-profit)
Chapter 9. Pricing and output decision: monopolistic
competition and oligopoly
Chapter 10. Special pricing practices
Chapter 11. Game theory and asymmetric information
Chapter 12. Capital budgeting and risk
Appendix 12A. The value of a corporation
Chapter 13. The multinational corporation and
globalization
Chapter 14. Government and industry: challenges and
opportunities for today’s manager
Chapter 15. Managerial economics in action
Part 1. Beverage industry survey
Part 2. The business planning process
Appendix 15A. Beverage industry executives
Appendix A. Statistical and financial tables
Index
Online appendices
Review of mathematical concepts used
in managerial economics
Linear programming
Calculations for the time value of
money
Solutions to odd-numbered
problems
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