Editors:Tony Greenfield, Industrial Statistics Research Unit (ISRU), University of Newcastle-upon-Tyne, UK; and Sue Greener, Brighton Business School, Brighton, UK

About the Author ix List of Contributors xi Preface to the Third Edition xiii Preface to the Second Edition xix Preface to the First Edition xxi Part I FIRST STEPS 1 1 A View of Research 3 Tony Greenfield 2 The Research Journey: Four Steps to Success 7 Tom Bourner and Sue Greener 3 Managing Your Doctorate 13 Stan Taylor 4 Documenting Your Work 34 Vivien Martin 5 Ethics of Research 46 Tony Greenfield 6 Plagiarism 56 Tony Greenfield 7 Critically Reviewing Your Own Research 60 Tom Bourner and Juliet Millican Part II SUPPORT 69 8 Research Proposals for Funding 71 Lowry McComb 9 Who Can Help? 81 Shirley Coleman 10 Information and Library Services 86 Claire Abson and Alastair Allan 11 Research Methods for Advanced Web Searching 94 Alastair Allan 12 Searching in Unfamiliar Fields 113 Tom Bourner and Sue Greener 13 Sources of Population Statistics 121 Keith Dugmore 14 An Introduction to Bibliometrics 130 Silvia Salini 15 Choosing and Using Software for Statistics 144 Felix Grant 16 Computer Support for Data Analysis 152 Clifford E. Lunneborg Part III MEASUREMENT AND EXPERIMENTATION 157 17 Instrumentation in Experimentation 159 Anand D. Pandyan, Frederike van Wijck and Garth R. Johnson 18 Randomised Trials 171 Douglas G. Altman 19 Laboratory and Industrial Experiments 180 Tony Greenfield 20 Experiments in Biological Sciences 193 Roger Payne 21 Survey Research 202 David de Vaus 22 Theory and Practice of Qualitative Research 214 Irena Ograjensek 23 Kansei Engineering 231 Lluis Marco-Almagro 24 Principles of Sampling 244 Peter Lynn 25 Sampling in Human Studies 255 Peter Lynn 26 Interviewing 264 Mark Hughes 27 Measurement Error 275 Roland Caulcutt Part IV DATA ANALYSIS 287 28 Elementary Statistics 289 David J. Hand 29 Further Statistical Methods 299 David J. Hand 30 Spreadsheets: A Few Tips 307 Tony Greenfield and Andrea Benn Part V SPECIAL TOOLS 323 31 The Value of Mathematical Models 325 Andrew Metcalfe 32 Deterministic Models 342 Andrew Metcalfe 33 Stochastic Models and Simulation 357 David Green and Andrew Metcalfe 34 Optimisation 372 Aiden Fisher and Andrew Metcalfe Part VI PRESENTATION 387 35 Writing the Thesis 389 Tony Greenfield 36 The Logic of a Research Report 400 Tom Bourner and Linda Heath 37 Presenting Data 412 Sue Greener 38 Presenting and Sharing Your Research 419 Sue Greener 39 Reporting Research 429 Iveta Simera and Douglas G. Altman 40 Social Media - How to Make ItWork for You as a Post-Graduate 440 Suzanne Fraser-Martin and Catherine Fraser-Martin Part VII NEXT STEPS 455 41 Protection and Exploitation of Intellectual Property 457 Patrick Andrews 42 Career Opportunities 470 Sara Shinton Index 479