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The Virtual University?
Knowledge, Markets, and Management
By Kevin Robins (Edited by), Frank Webster (Edited by)

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Format
Paperback, 344 pages
Other Formats Available

Hardback : $322.00

Published
United Kingdom, 1 December 2002

The Virtual University? brings together some of the best-known writers on contemporary social change to reflect on the radical transformations going on in higher education. Expansion, technology, and changing financial and performance structures have altered universities, affecting the way they are managed, their relations with the corporate world, their employees, and their users/customers/students. Has a culture of collegiality been replaced by one of managerialism? Has the liberal/national university been replaced by the global/virtual one? What changes does the digital world bring to the practice and experience of education? The book refuses to adopt a narrow focus towards its subject, rejecting technology-centred and education policy-focused approaches. Arguing for a need to situate changes in higher education in the broad contexts of globalization, the political economy, and historical trends, the book combines close attention to the complexities of on-the-ground changes in higher education with sensitivity towards the most consequential contextual pressures.
The book lifts consideration of higher education into the mainstream of social transformations in the twenty-first century, arguing that a wide debate about changes in knowledge, markets, and management is demanded since the 'virtual university' concerns the character of intellectual culture itself.


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Product Description

The Virtual University? brings together some of the best-known writers on contemporary social change to reflect on the radical transformations going on in higher education. Expansion, technology, and changing financial and performance structures have altered universities, affecting the way they are managed, their relations with the corporate world, their employees, and their users/customers/students. Has a culture of collegiality been replaced by one of managerialism? Has the liberal/national university been replaced by the global/virtual one? What changes does the digital world bring to the practice and experience of education? The book refuses to adopt a narrow focus towards its subject, rejecting technology-centred and education policy-focused approaches. Arguing for a need to situate changes in higher education in the broad contexts of globalization, the political economy, and historical trends, the book combines close attention to the complexities of on-the-ground changes in higher education with sensitivity towards the most consequential contextual pressures.
The book lifts consideration of higher education into the mainstream of social transformations in the twenty-first century, arguing that a wide debate about changes in knowledge, markets, and management is demanded since the 'virtual university' concerns the character of intellectual culture itself.

Product Details
EAN
9780199257935
ISBN
0199257930
Dimensions
15.5 x 23.1 x 1.8 centimetres (0.50 kg)

Table of Contents

Part I: The New Global Context
1: Kevin Robins and Frank Webster: The Virtual University?
2: John Urry: Globalizing the Academy
3: Gerard Delanty: The University and Modernity: A History of the Present
4: Masao Miyoshi: The University in the 'Global' Economy
Part II: Practices and Policies
5: James Cornford and Neil Pollock: Working Through the Work of Making Work Mobile
6: Charles Crook: The Virtual University: The Learner's Perspective
7: Mike Reed and Rosemary Deem: New Managerialism: The Manager-Academic and Technologies of Management in Universities---Looking Forward to Virtuality?
8: Yiannis Gabriel and Andrew Sturdy: Exporting Management -- Neo-Imperialism and Global Consumerism
9: Lee Benson and Ira Harkavy: Saving the Soul of the University: What is to be Done?
10: Philip Agre: Commodity and Community: Institutional Design for the Networked University
Part III: Prospects and Possibilities
11: Les Levidow: Marketizing Higher Education: Neo-Liberal Strategies and Counter Strategies
12: Tim Luke: Digital Discourses, Online Classes, Electronic Documents: Developing New University Techno-Cultures
13: David F. Noble: Rehearsal for the Revolution
14: Martin Trow: Some Consequences of the New Information and Communications Technologies for Higher Education
Kevin Robins and Frank Webster: Afterword: What Will be the Global Identity of the University?

About the Author

Kevin Robins studied at the universities of Sussex, York, and Kent. He is Professor of Communications, Goldsmith's College, University of London. His books include The Technical Fix: Education, Computers, and Industry (1989, with Frank Webster), Into the Image (1996), Times of the Technoculture (1999, with Frank Webster), and Spaces of Identity (1995, with David Morley). Frank Webster was educated at the University of Durham and
the London School of Economics. He is Professor of Sociology at City University. He was previously Professor of Sociology in the Department of Cultural Studies and Sociology, University of Birmingham (1999-2002). Recent publications are:
Times of the Technoculture (1999, with Kevin Robins), Theories of the Information Society (2002), and Culture and Politics in the Information Age (2001).

Reviews

`The book maybe useful to academics involved in university management roles, to professional managers and strategists in the forefront of education industry as well as to a wider academic community tracing the orientation in the university in transition.'
Journal of Documentation, vol. 59 no. 6
`The Virtual University? Knowledge Markets and Management, presents a variety of aspects, features, approaches and achievements in changing university - virtual or global university phenomena.'
Journal of Documentation, vol. 59 no. 6

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