About the Author

John Hammond, Ph.D., is a renowned management consultant and a former professor at both Harvard and MIT. Also the coauthor of "Strategic Market Planning, " he lives in Lincoln, Massachusetts. Ralph Keeney, Ph.D., is the author of "Value-Focused Thinking "and runs a consulting practice in San Francisco, where he lives. He is also a professor at the University of Southern California. Howard Raiffa, Ph.D., now professor emeritus, has taught the art and science of decision making and negotiations in the Schools of Business, Public Policy, Law, and Medicine at Harvard University for almost five decades. He is widely recognized as one of the founders of the field of decision sciences. He lives in Belmont, Massachusetts.

Reviews

"In "Smart Choices", John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." -Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
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"Throughout" Smart Choices", Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." -Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen

"In "Smart Choices," John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." -Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
"
"Throughout" Smart Choices," Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." -Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen

" In "Smart Choices," John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." - Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
"
" Throughout" Smart Choices," Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." - Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen

"In "Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." -Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
"Throughout" Smart Choices, Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." -Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen

"In "Smart Choices", John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." -Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
"
"Throughout" Smart Choices", Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." -Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen
"In "Smart Choices," John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." -Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
"
"Throughout" Smart Choices," Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." -Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen
" In "Smart Choices," John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." - Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
"
" Throughout" Smart Choices," Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." - Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen
"In "Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." -Jerome P. Kassirer, editor-in-chief, "New England Journal of Medicine
"Throughout" Smart Choices, Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." -Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen