Table of Contents

• Foreword (William Frost Mobley)
• I. Introduction
• II. Chocolate Fads
• Chocolate Books
• Chocolate Goodies
• Chocolate Clubs
• Chocolate Festivals
• Chocolate Fund-Raising
• Chocolate Marketing
• Chocolate Media
• Chocolate Novelties
• III. Chocolate Folklore
• Chocolate Companies
• Chocolate History
• Chocolate Nutrition
• Chocolate Moguls
• Chocolate Quotes
• Chocolate Tips
• Chocolate Trivia
• Chocolate Types
• IV. Chocolate Fantasies
• Chocoholism
• Chocolate Feasts
• Chocolate Love
• Chocolate Parties
• Chocolate Promotions
• Chocolate Psychology
• V. Chocoquiz
• Chocoquestions
• Chocoanswers
• Appendix A: Choco-Marketing-Mania Survey
• Appendix B: Media Citations: Chocolate 1979-1992
• Appendix C: Addressees of Chocolate Companies
• Choco-References
• Index

About the Author

Linda K. Fuller, PhD, has written extensively about popular culture,including the tour book Trips & Trivia, an audience study onThe Cosby Show, and a guide to Community Television, plus she isco-author of Communicating Comfortably and CommunicatingQuotably, and co-editor of the multi-volume series on Americanpopular film, Beyond the Stars and Communicating About CommunicableDiseases. Her other books for Haworth are Yogurt, Yoghurt,Youghourt: An International Cookbook and Media-Mediated Relationships.Dr. Fuller is an Assistant Professor in the Media Departmentof Worcester (MA) State College. She and her family, alldevoted chocoholics, live in Massachusetts with their chocolatelabrador retriever, 'Truffles."