Table of Contents

Acknowledgments; Introduction; 1. E-spotini: Illicit Drinking, Prohibition, and Sociability in Apartheid's Townships; 2. "If You Want to Run with the Big Dogs": Beer Wars, Competition, and Monopoly; 3. Beer Advertising: Making Markets and Imagining Sociability in a Divided Society; 4. "Tomorrow Will Also Be a Hard Day": Antisocial Drinking Cultures and Alcoholic Excess; 5. Remaking the Old Order: Beer, Power, and Politics; 6. Heritage and Beer Tourism: Re-imagining Beer after Apartheid; 7. Global Competition, World Class Manufacturing, and National Economic Restructuring; Epilogue: Global and Local Appendix; Notes; Bibliography; Index

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Beer, commerce, and public culture in South Africa

About the Author

Anne Kelk Mager is Associate Professor of Historical Studies at the University of Cape Town. She is author of Gender and the Making of a South African Bantustan: A Social History of the Ciskei, 1945-1959.

Reviews

"A compelling sotry of how one of the most successful corporations in South Africa managed to thrive during the apartheid period... At the same time, this is a study of the history of beer drinking, corporate culture in South Africa, the public sphere under apartheid and after, and gender and race relations." Ivan Karp, Emory University