Table of Contents

Introduction ix

1. The Innovation Is in the Business Model 1

2. Discovering New Business Models 23

3. Creativity Is Not Enough: From Discovering to Implementing New Business Models 55

4. Using Dual Business Models to Compete: Is a Separate Unit Necessary? 81

5. Separation Is Not Enough: How to Achieve Ambidexterity 99

6. Responding to Business-Model Innovation 121

7. When Would Established Firms Discover New Business Models? 143

8. Rethinking Innovation in the Big Firm 163

Appendix A: Examples of a Few Less Well-Known Business-Model Innovators 175

Appendix B: How to Enhance Corporate Creativity 185

Appendix C: How to Measure Relatedness Between Two Markets 193

Notes 197

References 205

Acknowledgments 211

The Author 213

Index 215

About the Author

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves , Strategic Thinking for the Next Economy , The Future of the Multinational Company , and Fast Second .