Acknowledgments.
I Am, Therefore I Innovate.
Introduction.
Chapter 1: Recession.
Panic of 1797 (1797 - 1800).
Depression of 1807 (1807 - 1814).
Panic of 1819 (1819 - 1824).
Panic of 1837 (1837 - 1843).
Panic of 1857 (1857 - 1858).
The Long Depression (1873 - 1879).
Panic of 1893 (1893 - 1896).
Panic of 1907 (1907 - 1908).
Post–World War I Recession (1918 - 1922).
Recession of 1926 (1926 - 1927).
The Great Depression (1929 - 1939).
Post–World War II Recession (1945).
Late 1940s Recession (1948 - 1949).
Post–Korean War Recession (1953 - 1954).
Recession of 1957 (1957 - 1958).
Recession of 1960 (1960 - 1961).
Recession of 1969 (1969 - 1970).
Oil Crisis of 1973 (1973 - 1975).
Recession of 1980 (1980 - 1982).
Recession of 1990 (1990).
Recession of 2001 (2001).
Recession of 2008 (2008 - TBD).
Chapter 2: Perseverance: Thomas A. Edison, General Electric Company.
The Lesson: The Power of Curiosity.
The Lesson: The Power of Communication.
The Lesson: Four Tips for a Successful Moonlighter.
Modern Parallel: Randy Copeland, Velocity Micro.
The Lesson: Go to Where the Business Is.
The Lesson: Create Your Own Luck.
The Lesson: The Power of Competition.
The Lesson: The Power of Incorporating.
Chapter 3: Pain: Walt Disney, Laugh-O-Gram Films.
The Lesson: The Power of Patience.
The Lesson: The Power of a Name.
Modern Parallel: Joe Jacobson, E Ink Corporation.
The Lesson: The Power of Branding.
Chapter 4: Intuition: Steve Jobs, Apple Inc.
The Lesson: The Power of Employees Who Believe.
The Lesson: The Power of Negotiation.
Modern Parallel: Dr. James Andrews, Andrews Sports Medicine and Orthopaedic Center.
The Lesson: The Power of Design.
The Lesson: The Power of Face Time.
The Lesson: What Kind of Company Are You?
Chapter 5: Simplicity: Robert W. Johnson, Johnson & Johnson.
The Lesson: The Power of a Copywriter.
The Lesson: The Power of Learning the Ropes.
The Lesson: The Power of Creating a Social Norm.
The Lesson: The Power of Managing Disaster.
Modern Parallels: Simple Problems, Simple Solutions, Simple Products.
Chapter 6: Failure: Milton S. Hershey, The Hershey Company.
The Lesson: The Power of Quitting School.
The Lesson: The Power of Asking for Help.
The Lesson: The Power of Rejection.
The Lesson: The Power of a Single Customer.
The Lesson: The Power of Scalability.
Modern Parallel: Brian Wellinghoff, Barry-Wehmiller.
The Lesson: The Fallacy of "It'll Sell Itself ".
The Lesson: The Power of R&D.
Chapter 7: Faith: Mary Kay Ash, Mary Kay Cosmetics.
The Lesson: Innovation Is About More than Just a Product.
The Lesson: The Power of Sharing Your Passion . . . with Everyone.
Modern Parallel: Adam Smith, Twitter Community Choreography (Dance Theater Workshop).
The Lesson: The Power of Incentives.
The Lesson: The Power of Keeping the Faith during Uphill Battles.
Chapter 8: Insignifi cance: Dr. Lonnie Johnson, Super Soaker (Hasbro).
The Lesson: The Power of Impracticality.
The Lesson: The Power of Organic Design.
Modern Parallel: Patrick Lockley, Six by Six Gallery.
Chapter 9: Paradox: Jack Crawford Taylor, Enterprise Rent-A-Car.
The Lesson: Helping People at the Point of Need.
The Lesson: How to Keep Employees in Tough Times.
The Lesson: The Power of Not Franchising.
Modern Parallel: Robin Sloan, Robin Writes a Book (via Kickstarter).
The Lesson: Dictate Growth Based on Your Employees.
The Lesson: Becoming Recession-Proof.
Chapter 10: Luck: William Procter and James Gamble, Procter & Gamble.
The Lesson: The Power of Location, Location, Location.
The Lesson: The Power of a Logo.
Modern Parallel: Alma M. Lugtu, cover my bum.
The Lesson: The Power of Bark and Bite.
The Lesson: The Power of Employee Loyalty.
The Lesson: The Power of Foresight.
The Lesson: The Power of Divergent Revenue Streams.
The Lesson: The Power of Academic Collaboration.
Chapter 11: Greed: Joe Cassano, AIG.
Chapter 12: Integrity: George Foreman, Salton Company.
Modern Parallel: Tom Phillips, Weekends Only.
Chapter 13: The Innovation Generation.
Untying Knots.
Illustrative Communication.
Connecting the Dots.
Simplifying Complexities.
Chapter 14: The Sandbox Universe.
Integrity.
Inspiration.
Imagination.
Innovation Development.
Industrialization.
The Sandbox Universe at St. Louis University: A Case Study.
Epilogue: The Power of the Bayh-Dole Act.
Notes.
About the Author.
Index.
Thomas A. Meyer, MBA, CLP, is the Chief Innovation Officer
of St. Louis University. Meyer's career in innovation management
spans more than thirty years. He created the Domestic and
International Intellectual Property Office at Anheuser-Busch, Inc.,
in 1980. He coauthored the pioneering book on intellectual property
management, An Executive's Complete Guide to Licensing, in 1988.
For more than twenty years, Meyer has consulted for many Fortune
500 and privately owned companies in the areas of licensing,
franchising, new product development, and marketing. A partial list
of clients includes Coca-Cola, Times Mirror Company, Ralston
Purina, and CBS Radio and TV.
Meyer is also an accomplished entrepreneur who has founded four
successful companies in the manufacturing, retail, and services
industries. He has been responsible for developing some of the
first sustainable products including the first 100% recycled
plastic bottle in 1991 and the first bio-based automotive commodity
chemicals in 1994. Meyer's new professional passion is building
bridges between industry and universities to ensure America's
innovation leadership in the world.
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