Mike Yost has reported on the intertwining of sports and business for nearly 20 years. He has worked for Dow Jones Newswire in New York, and the editorial page of the Wall Street Journal in New York and Brussels. He is the author of Tailgating, Sacks, and Salary Caps, an examination of the business and economics of the NFL
National Speed Sport News, December 2007NationalSpeedSportNews.com,
December 2007"Let me recommend the ideal holiday gift for a racing
fan: Mark Yost's engaging book, 'The 200 MPH Billboard, ' subtitled
'The Inside Story of How Big Money Changed NASCAR.' It is an
intriguing story, hard to put down ... Both of these books belong
in every serious fan's library."
NASCAR.com, Sept. 25, 2007"If you have any questions about how
NASCAR went from southern-based fixture to by-God sporting
phenomenon, you can find the answer in Mark Yost's new book ...
Some books of this type leave you gasping for air in the midst of
statistics, concepts and strategies; this one doesn't ... This
offering from Motorbooks is exhaustively researched ... Yost's
writing style is easy and comparatively less dense than almost all
of them, yet he still gets the story across in language plain and
proper ... This book gets a strong buy from this writer."
Publishers Weekly"Business and sports reporter Yost takes on the
rise of NASCAR, bringing readers into the deals that have turned a
Southern good ol' boy racing circuit into a clean-shaven marketing
goliath." "NASCAR fans with an interest in business history will
enjoy this 320-page book, which examines how NASCAR grew into a
multibillion-dollar business through profitable advertising deals
with corporate sponsors." -Gayot.com
SpeedTVBooks.com, August 2007 Book Review by Gregg Leary "A
thought-provoking read that documents a largely untold side of
NASCAR racing."
Area Auto Racing News, Oct. 23, 2007"The book is an interesting and
fast read."
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