Table of Contents

THE TECHNOLOGY MANAGER AND THE MODERN CONTEXT
ENTREPRENEURSHIP AND NEW VENTURES
Characteristics of the Entrepreneur
Barriers to Entry
Raising Money from Private Investors
Venture Capital
Valuation of Technology and New Ventures
Internal Ventures
Technology-Driven Strategic Alliances
Knowledge Parks and Incubators
Spin-Off
SCIENCE AND TECHNOLOGY POLICY
Government Policy
U.S. Tax Policy Toward the Adoption and Creation of New Technology
Policies for Industrial Innovation
Research and Development Laboratories
Deregulation of Telecommunications
Commercialization of Public Sector Technology
Taxation
INNOVATION AND CHANGE
The Evolution of Innovation
Discontinuous Innovation
Business Process Reengineering
Diffusion of Innovations
Knowledge Management
Research and Development
The Elusive Measures of R&D Productivity and Performance
Technology Life Cycles
Dominant Design
Technology Integration
KNOWLEDGE FOR THE TECHNOLOGY MANAGER
ECONOMICS
Markets
Consumers
Profit
Marginal Analysis in Economics
Opportunity Cost
Government
Business Cycles
Inflation
Cost-Benefit Analysis
Interest Rates
Productivity
Trade: Import/Export
Understanding the Value Chain
Supply Chain Management
Monopoly and Antitrust
Money and Banking
STATISTICS
Data Collection
Sampling
Quality Control
Regression
Technology Forecasting
Data Analysis
Design of Experiments
ACCOUNTING
Financial Statements
Valuation in Accounting
Ratio Analysis
Cost Allocation
Activity-Based Costing and Management
Auditing
Depreciation and Corporate Taxes
Performance Evaluation
ORGANIZATIONS
The Motivation of Technical Professionals
Job Design
The Logic of Organization Design
Hierarchy and Integration in Organizations and their Products
Organization Structure and Design Decisions
The Matrix Organization Revisited
Networks
Power in Organizations
Influence
Negotiating Effective Business Agreements
Rewards for Professionals
Team and Team Building
Organizational Learning
Organizational Culture
Telecommuting Technologies
The Nature of Technological Paradigms
Leadership
The Golden Rules of Power and Influence
TOOLS FOR THE TECHNOLOGY MANAGER
FINANCE
Cash Flow and Financial Management
Asset Valuation Methods
Capital Budgeting
Risk Management and Assessment
Equity Finance
Debt Finance
The Nature of Costs
Mergers and Acquisitions
Pension Funds
Real Estate
Understanding Equipment Leasing
Sensitivity Analysis
Life-Cycle Costing
Financial Ratios
Project Analysis Using Rate-of-Return Criteria
Present Worth Analysis
Project Selection from Alternatives
DECISION AND SIMULATION METHODS
Value-Focused Thinking
System Models for Decision Making
Uncertainty
Decision Analysis
LEGAL ISSUES
Contracts
Patents, Copyrights, Trademarks, and Licenses
Intellectual Property Rights in the Electronics Age
INFORMATION SYSTEMS
Database
Decision Support Systems
Network Management
Electronic Commerce
MANAGING THE BUSINESS FUNCTION
MARKETING OF TECHNICAL PRODUCTS
Situation Analysis
The Nature of Technical Products
Pricing of Technical Products
Distribution
Promotion Activities for Technological Products
The House of Quality
Marketing Segments
Technology Forecasting and Futuring
Learning Curves
Advertising High-Technology Products
Efficient Direct Marketing for High-Technology Products
Brand Equity
Conjoint Analysis
Mass Customization
Focus Groups and Qualitative Research
Marketing Planning for High-Technology Products and Services
Branding and Private Label Strategies
Marketing to Original Equipment Manufacturers
Customer Adoption of Really New Products
Assessing Marketing Capabilities
PRODUCTION AND MANUFACTURING
Types of Manufacturing
Management and Scheduling
Capacity
Inventory
Quality
Experience Curve
Just-in-Time Purchasing
Design, Modeling, and Prototyping
Flexible Manufacturing
Design for Manufacturability
Computer-Aided Design and Manufacturing
Total Quality Management
Process Improvement
Lean Manufacturing
Green Manufacturing
PRODUCT MANAGEMENT
Design Function of a Product
A Framework for Product Model and Family Evolution
Attributes of Successful New Products and Projects
Design Quality
Life Cycle
Managing Cycle Time in New Product Development
Product Positioning
Selecting and Ending New Product Efforts
Time to Market
Concurrent Engineering
Launch Strategies for Next-Generation Products
Green Products
Product Cost Management
Standards
Organizing and Leading "Heavyweight" Development Teams
PROJECT MANAGEMENT
Project Evaluation and Selection
Critical Path Method
Fundamentals of Project Planning
Controlling Cost and Schedule
Feasibility Studies
STRATEGY OF THE FIRM
BUSINESS STRATEGY
Design and Implementation of Technology Strategy
The Dual Mission of Technology in Strategic Affairs
The Business Plan
Building Your Company's Vision
Benchmarking
Core Capabilities
STRATEGIC ACTION
Diversification through Acquisition
Joint Venture
Strategic Technology Transfer
Corporate Performance
How Teams Make Smart Decisions in Technology-Based Firms
Insourcing/Outsourcing
CORE RELATIONSHIPS FOR THE TECHNOLOGY MANAGER
HUMAN RESOURCES
Recruitment of High-Technology Workers
Selection
Training Virtual Associates
Performance Appraisal
Consulting
Virtual Networks
Compensation
PERSONAL ISSUES
Careers of Technical Professionals
Time Management
Ethics
The Human Voice in the Age of Technology
Written Communication
Effective Meeting Management
Lifelong Learning within the Learning Organization
RELIABILITY AND MAINTAINABILITY
System reliability
Design for Reliability
Maintainability
Design for Maintainability
SAFETY AND HUMAN FACTORS
Managing Sources of Hazards in Engineered Systems
Ergonomics and Human Factors
GLOBAL BUSINESS MANAGEMENT
INTERNATIONAL BUSINESS
Global Marketing
Multinational Corporations
Overseas Production Facilities
International Strategic Alliances
APPENDIXES
Glossary of Business Terms
The Bookshelf of Great Books
Twelve Great Innovations
Associations and Government Organizations
Magazines and Journals
INDEX

Reviews

"Put together for the first time, the information from very diverse areas of managing technology makes this book very valuablea worthy contribution, as are many titles from CRC Press, this volume will be a valuable addition to college and professional libraries. Recommended for general readers; graduates through professionals." -K. Srinagesh, Choice, March 1999