Bryan Pearson is the president and CEO of LoyaltyOne Inc., a global provider of loyalty strategies, programs, and enterprise loyalty solutions and part of the Alliance Data family. As leader of LoyaltyOne, including the AIR MILES Reward Program and COLLOQUY, Pearson is a highly sought-after speaker at conferences around the globe and is widely regarded as an expert on enterprise loyalty and coalition marketing. He lives in Toronto.
Visit www.pearson4loyalty.com
"LoyaltyOne President & CEO Pearson has written the seminal book on
'customer-experience marketing.' ...With a book so strongly
dedicated to achieving these very specific business/marketing
goals, it is refreshing to find that Pearson is able to engage the
reader, communicating without boring. Agent: Jim Levine, Levine
Greenberg Agency." (May)--Publisher's Weekly"This book is a useful
business and marketing reference for those looking to improve
customer data collection and use triggered communications for
improved customer loyalty. The insightful and fresh material is
timely and helpful for business leaders in the increasingly
competitive environment of consumer data mining and long-term
loyalty." --Booklist"Today's executives are challenged with
establishing loyal customers amid the new customer power. Utilizing
the power of customer knowledge, Mr. Pearson describes the path to
customer loyalty through enterprise loyalty. If customer loyalty is
your target, Loyalty Leap is your vehicle to get there."--Lior
Arussy, CEO, Strativity Group, author of Customer Experience
Strategy"Pearson leverages two decades of frontline experience with
loyalty programs to give marketers sound strategies for navigating
the world of privacy and data integrity. The Loyalty Leap is
extraordinarily insightful and clearly illuminates how to
successfully manage customer information--the greatest asset in the
digital age."--Don Tapscott, coauthor of Wikinomics and
Macrowikinomics"Bryan Pearson has hit on one of my top five
complaints about businesses over the last few years. He will help
you re-learn what loyalty really means."--Chris Brogan, president,
Human Business Works and coauthor of Trust Agents"Bryan Pearson has
constructed a bridge that spans the gap between soulless customer,
experience data, and the relevancy of a successful loyalty program
as a method to establish a platform with your customers. His is a
work that begins at the intersection of privacy and trust--and it
is a bridge I highly recommend you cross."--Randy Petersen,
chairman and president, InsideFlyer magazine"Capturing your
audience's attention is more difficult than ever. Bryan Pearson
shares remarkable insights about a next generation of consumer
intimacy where both the consumer and the company end up as true
winners."--Martin Lindstrom, author of Brandwashed"Data and
customer info used to be cold and boring . . . this book details
the end of that. Loyalty is sexy and building customer intimacy is
everything. Literally. Sadly, most brands are still busy scrambling
for 'likes' on Facebook and not thinking about this next generation
of loyalty. This book will help you make the leap. No customer
intimacy, no future."--Mitch Joel, president, Twist Image and
author of Six Pixels of Separation"The key to making The Loyalty
Leap is shifting your company's focus away from products or
services and instead putting people (customers and employees) at
the heart of your purpose. Bryan Pearson walks us through this
intriguing journey, drawing on firsthand stories and
behind-the-scenes anecdotes that illustrate how everyday data can
build emotional loyalty."--Chester Elton, author of The Carrot
Principle and The Orange Revolution"The Loyalty Leap is the best
guidebook I've seen to date on developing real, lasting customer
relationships."--Chris Taylor, Founder of Actionable Books
LoyaltyOne President & CEO Pearson has written the seminal book on
customer-experience marketing. With a book so strongly dedicated to
achieving these very specific business/marketing goals, it is
refreshing to find that Pearson is able to engage the reader,
communicating without boring. Agent: Jim Levine, Levine Greenberg
Agency. (May) Publisher's Weekly This book is a useful business and
marketing reference for those looking to improve customer data
collection and use triggered communications for improved customer
loyalty. The insightful and fresh material is timely and helpful
for business leaders in the increasingly competitive environment of
consumer data mining and long-term loyalty. Booklist Today s
executives are challenged with establishing loyal customers amid
the new customer power. Utilizing the power of customer knowledge,
Mr. Pearson describes the path to customer loyalty through
enterprise loyalty. If customer loyalty is your target, Loyalty
Leap is your vehicle to get there. Lior Arussy, CEO, Strativity
Group, author of Customer Experience Strategy Pearson leverages two
decades of frontline experience with loyalty programs to give
marketers sound strategies for navigating the world of privacy and
data integrity. The Loyalty Leap is extraordinarily insightful and
clearly illuminates how to successfully manage customer
information--the greatest asset in the digital age. Don Tapscott,
coauthor of Wikinomics and Macrowikinomics Bryan Pearson has hit on
one of my top five complaints about businesses over the last few
years. He will help you re-learn what loyalty really means. Chris
Brogan, president, Human Business Works and coauthor of Trust
Agents Bryan Pearson has constructed a bridge that spans the gap
between soulless customer, experience data, and the relevancy of a
successful loyalty program as a method to establish a platform with
your customers. His is a work that begins at the intersection of
privacy and trust and it is a bridge I highly recommend you cross.
Randy Petersen, chairman and president, InsideFlyer magazine
Capturing your audience s attention is more difficult than ever.
Bryan Pearson shares remarkable insights about a next generation of
consumer intimacy where both the consumer and the company end up as
true winners. Martin Lindstrom, author of Brandwashed Data and
customer info used to be cold and boring . . . this book details
the end of that. Loyalty is sexy and building customer intimacy is
everything. Literally. Sadly, most brands are still busy scrambling
for likes on Facebook and not thinking about this next generation
of loyalty. This book will help you make the leap. No customer
intimacy, no future. Mitch Joel, president, Twist Image and author
of Six Pixels of Separation The key to making The Loyalty Leap is
shifting your company s focus away from products or services and
instead putting people (customers and employees) at the heart of
your purpose. Bryan Pearson walks us through this intriguing
journey, drawing on firsthand stories and behind-the-scenes
anecdotes that illustrate how everyday data can build emotional
loyalty. Chester Elton, author of The Carrot Principle and The
Orange Revolution The Loyalty Leap is the best guidebook I ve seen
to date on developing real, lasting customer relationships. Chris
Taylor, Founder of Actionable Books"
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